Selena Gomez Sold a $3,000 Diamond Ring Gifted by Benny Blanco for Just $12

In a mesmerizing mix of philanthropy and personal stories, Selena Gomez has captivated her fans once again with her extraordinary initiative, “12 Days of Really Rare Stuff.” This unique campaign not only offers a fascinating glimpse into the pop star’s life but also provides fans with a chance to acquire some deeply personal items and experiences. The campaign kicked off in a dramatically memorable way with Gomez parting with a precious diamond ring – a symbol of her relationship with musician Benny Blanco. Originally priced at $3,000, Gomez sold this ring for a mere $12, making headlines for its sentimental and monetary value.
The Backstory of the Diamond Ring

Selena Gomez and Benny Blanco shared a cherished bond, symbolized by the exquisite custom-designed diamond ring. Created by renowned designer Jacquie Aiche, the ring became widely known when Gomez revealed it on her Instagram, unveiling her relationship with Blanco in December 2023. This gesture not only showcased their romance but also highlighted the ring as a tangible reminder of their connection.
The ring’s unique design and its worth of $3,000 made it a significant token in Gomez’s life. Yet, perhaps what made it even more valuable was its representation of the couple’s budding romance and Gomez’s commitment to giving back to her fans through her campaign.
The Launch of “12 Days of Really Rare Stuff”

Selena Gomez’s “12 Days of Really Rare Stuff” is not just an ordinary fan campaign; it’s an immersive journey into her life. Through it, Gomez aims to engage her audience by offering them items that hold personal significance to her, along with associated anecdotes. This campaign commenced with the surprising sale of her valued diamond ring for just $12, an intriguing price point selected to symbolize accessibility and that a part of significant memories is within her fans’ reach.
After the successful sale of the diamond ring, Gomez teased more to come. She followed the unique sale with the offer of a signed Coach Selena Grace Bag, creating a buzz among fans eager to own a piece of her history.
Meaningful Milestones and Engagement

December 2023 marked a whirlwind of change for Gomez, as she transitioned from the diamond ring to a breathtaking marquise diamond engagement ring. This new addition to her collection was custom-designed with careful input from Blanco himself, manifesting Gomez’s long-held dream for such a piece, often expressed through her music and personal musings.
The engagement, following a year-long romance, cemented another personal milestone for Gomez, blending personal joy with global fandom. The marquise diamond, both a personal dream and a public delight, added a layer of significance to her endeavors and artistic expressions.
Dive into Selena’s World

Selena Gomez’s campaign, “12 Days of Really Rare Stuff,” is a fascinating and heartfelt journey that fuses personal memories with fan engagement on a remarkable scale. The sale of the diamond ring once gifted by Benny Blanco emphasizes not only Gomez’s commitment to sharing her story but also symbolizes her generous spirit. As this campaign unfolds, fans are encouraged to dive deeper into her narrative, connect through common bonds, and perhaps take home a piece of Selena’s remarkable journey.